"When the jewellery object rationalises its own existence as you see it, interact with it, wear it, learn more about it (this can happen in many ways), that's a good piece of jewellery. But this can only happen if the object also knows why it has to be a piece of jewellery... Too often we have people making jewellery 'about something' only because they went to jewellery school. So maybe the object talks about something, but it doesn't in any way relate to the kind of object it is. That's when it's bad jewellery"

- Adam Grinovich